FACEBOOK SAMPLES
AARP:
Vaccine “Do’s” Education Video:
Video promotion educating Facebook viewers about the CDC’s revised COVID-19 vaccination guidelines. Created using Adobe Illustrator, After Effects and Premiere Pro.
I pitched this concept and replicated it on Facebook for several states in AARP’s Large Region.
AARP Georgia COVID-19 Vaccine Education Video:
Executive Communication message featuring AARP Georgia State Director Debra Tyler-Horton. Recorded remotely and edited using Premiere Pro, After Effects and Illustrator.
I replicated this video concept for several other states in AARP’s Large Region.
AARP New Jersey Spanish Vaccine Education Video
An informative video providing Spanish speakers essential information about receiving the COVID-19 vaccine in New Jersey. Recorded remotely and edited using Adobe Premiere Pro and After Effects.
AARP Missouri Voter Education Video:
Animated video providing information on the St. Louis Mayoral Election in 2021. Designed on Illustrator and animated using After Effects.
AARP Arizona Virtual Events Video
A video featuring AARP Arizona volunteers promoting various virtual event classes. Each volunteer was recorded remotely, and I edited and animated using Adobe Illustrator, After Effects and Premiere Pro. This video gained nearly 3000 engagements.
Walt Disney World:
Magic Backstage Social Content:
Facebook posts generating ongoing excitement and awareness about an employee-exclusive sweepstakes program called Magic Backstage. These posts are part of an overall communications strategy focused on highlighting Magic Backstage to internal and external audiences, along with promoting Walt Disney World as a great place to work.
Photos were shot using an iPhone or Canon DSLR.
Leap Day Social Series:
Facebook engagement strategy showcasing Disney’s Animal Kingdom Theme Park Cast Members for Leap Day. Each day of the week leading up to Leap Day, I developed a riddle about a different leaping creature in the theme park, both real and imaginary, encouraging users to comment their guesses. View each riddle below.
(Photos shot using Nikon DSLR)
Monday, Feb. 24
Tuesday, Feb. 25
Wednesday, Feb. 26
Thursday, Feb. 27
Friday, Feb. 28:
Animation Experience Social Series:
This series recognizes Cast Members in The Animation Experience at Disney’s Animal Kingdom Theme Park in honor of National Inspire Your Heart With Art Day. This content was featured on both the Walt Disney World Cast and Community Facebook page along with the WDW Ambassador Instagram page.
In total, these posts reached over 90,000 people, the quick-draw video alone receiving nearly 23,000 views on Facebook.
(Images shot on Nikon DSLR, video edited on Adobe Premiere Pro)
Your Disney’s Animal Kingdom Holiday Guide
Interactive engagement featured on the Walt Disney World Cast and Community Facebook page encouraging viewers to select a Disney’s Animal Kingdom holiday guide based on their personalities. I developed the idea, designed the guides using Adobe Illustrator and captured the photos of Cast Members.
Dia de los Muertos Photo Series
A photo series celebrating Day of the Dead featuring EPCOT Cast Members. This post had a reach of over 71,000 on the Walt Disney World Cast and Community Facebook page and was also featured on the D23 Facebook page. Click the image to see the full post.
(Shot using Nikon D4, edited on Photoshop and Illustrator)
Epcot International Food & Wine Video
An original video featuring the Walt Disney World Ambassadors asking EPCOT chefs festival-themed food questions. This video was also cross-promoted on the Walt Disney World Ambassador Instagram page and received over 5000 views between both platforms.
(Shot using Nikon D4, edited on Adobe Premiere Pro)
Employee Engagement Flower & Garden Festival Video
An original, internal video which includes EPCOT Cast Members speed-drawing Annual Passholder magnets for the EPCOT International Flower & Garden Festival.
(Shot on Nikon and Canon DSLRs and edited using Premiere Pro)
MSNBC:
Velshi & Rule Facebook video fact-checking FL victims as “crisis actors”. This video received over 2,000 shares and nearly 800,000 views on the social platform.
(Edited using Premiere Pro)